America is top of the table—and losing the dressing room
America still leads the soft-power rankings, but China is closing and allied approval is falling. Why reputation can no longer substitute for form.
America still leads the soft-power rankings, but China is closing and allied approval is falling. Why reputation can no longer substitute for form.
Taste Atlas says Italy is still No.1, but Peru, Greece and China are closing fast in the global battle for cuisine power. How can food policy be part of Smart Power?
Culture power is the charisma and identity of your grand strategy, the intangible force that inspires loyalty, attracts allies, and shapes perceptions. In football, it's the equivalent of a club's brand—its history, values, and appeal to fans worldwide.